ROI Calculator: Return on Investment
Measure profitability of an investment as net profit divided by cost.
Gross revenue generated by the campaign or investment
All costs including ad spend, production, salaries, and overhead
Return on Investment (ROI)
50.00%
Net Profit
$50,000
How it works
Return on Investment (ROI) measures bottom-line profitability after costs. Unlike ROAS, which is revenue per ad dollar, ROI accounts for the net result. Use ROI for business-level decisions and ROAS for campaign-level ad efficiency.
How to use this calculator
Follow these steps to get an accurate ROI Calculator result.
- Open the ROI Calculator and select your currency if needed.
- Enter Total Revenue: all revenue generated by the campaign or investment.
- Enter Total Cost: all costs including ad spend, production, salaries, tools, and allocated overhead.
- Your ROI percentage and net profit appear instantly. Compare to your cost of capital and use alongside the ROAS calculator for campaign-level analysis.
Frequently Asked Questions
What is ROI?
ROI is Return on Investment: net profit from an investment divided by the cost of that investment, usually shown as a percentage.
How do you calculate ROI?
ROI = ((Revenue - Cost) ÷ Cost) × 100. Example: $150,000 revenue on $100,000 cost = 50% ROI.
What is the difference between ROI and ROAS?
ROAS = Revenue ÷ Ad Spend (top-line efficiency). ROI = Net Profit ÷ Cost (bottom-line profitability). Strong ROAS can still mean weak ROI if margins are thin. See our ROAS vs ROI comparison.
What is a good ROI?
It depends on risk, time horizon, and alternatives. Many growth teams target positive contribution ROI after variable costs; capital investors use different hurdles. Compare against your cost of capital and opportunity cost.
Is there a free ROI calculator?
Yes. Enter revenue and cost for an instant ROI percentage and profit figure.
Related Calculators
ROAS Calculator
Measure how much revenue your advertising generates for every dollar spent.
ROAS = Revenue from Ads ÷ Ad Spend
Break-even ROAS
Determine the minimum ROAS required to break even after accounting for gross margin and other variable costs.
Break-even ROAS = 1 ÷ Gross Margin
CPA Calculator
Measure how much you spend for each conversion (lead, signup, or purchase) in a campaign or channel.
CPA = Total Ad Spend ÷ Conversions
Budget Planner
A free marketing budget calculator that reverse-engineers the spend you need to hit revenue targets from CAC and funnel metrics.
Budget = Target Customers × CAC
CAC Calculator
Measure how much you spend to acquire each new customer by dividing total acquisition spend by new customers acquired.
CAC = Total Acquisition Spend ÷ New Customers Acquired