Free CAC & LTV Calculators for SaaS & B2B Growth
Instant CAC, LTV, LTV:CAC, ROAS, CPA, CPC, MRR, ARR, NRR, and more — plus a connected metrics dashboard with benchmarks and scenario modeling.
Also explore ecommerce & paid media tools, CPA, all calculators, or metric comparisons.
22
Free Calculators
20
In-depth Guides
1
Connected Dashboard
Free
No signup required
All Growth Calculators
Pick any metric below, enter your numbers, and get instant results with benchmarks and recommendations.
CAC Calculator
Measure how much you spend to acquire each new customer by dividing total acquisition spend by new customers acquired.
LTV Calculator
Estimate the total revenue a customer generates over their relationship with your business.
LTV:CAC Ratio
Compare customer lifetime value to acquisition cost to assess whether your growth is profitable and sustainable.
ROAS Calculator
Measure how much revenue your advertising generates for every dollar spent.
CAC Payback Period
Find how many months it takes to recover the cost of acquiring a customer through their gross margin contribution.
Break-even ROAS
Determine the minimum ROAS required to break even after accounting for gross margin and other variable costs.
Budget Planner
A free marketing budget calculator that reverse-engineers the spend you need to hit revenue targets from CAC and funnel metrics.
Churn Impact
Quantify how monthly churn affects revenue, LTV, and the value of retention improvements.
Funnel Planner
Model conversion rates at each funnel stage to forecast leads, opportunities, and closed revenue.
MRR Calculator
Calculate monthly recurring revenue (MRR) instantly: Active Customers × ARPU, with growth and churn context for SaaS.
ARR Calculator
Calculate annual recurring revenue (ARR) instantly: MRR × 12, the investor-standard SaaS scale metric.
Magic Number
Measure how efficiently your sales and marketing spend generates new annual recurring revenue.
Burn Multiple
Calculate your SaaS Burn Multiple with the standard formula (Net Burn ÷ Net New ARR) to measure capital efficiency.
Rule of 40
Combine revenue growth rate and EBITDA margin to measure overall SaaS business health.
ASP Calculator
Find the average revenue per closed deal to benchmark pricing and sales performance.
AOV Calculator
Calculate the average amount customers spend per order to optimize pricing and promotions.
NRR Calculator
Calculate NRR (Net Revenue Retention), also called NDR (Net Dollar Retention), including expansion, contraction, and churn.
CPA Calculator
Measure how much you spend for each conversion (lead, signup, or purchase) in a campaign or channel.
CPC Calculator
Calculate cost per click (CPC) instantly: divide ad spend by clicks to see how much you pay for each visit from paid ads.
CPM Calculator
Calculate CPM (cost per mille / cost per thousand impressions) with the standard formula: (Ad Spend ÷ Impressions) × 1,000.
CTR Calculator
Calculate click-through rate (CTR) as a percentage: divide clicks by impressions and multiply by 100.
ROI Calculator
Measure profitability of an investment as net profit divided by cost.
SaaS Metrics Dashboard
Connect CAC, LTV, ROAS, payback, and churn in one live dashboard. Model best and worst case scenarios, compare against industry benchmarks, and get actionable recommendations tailored to your numbers.
Guides & metric comparisons
Learn formulas, benchmarks, and when to use each KPI—then jump back into the matching calculator.
20 in-depth guides
Metric guides library
CPM/CPC/CTR, CAC, LTV, MRR, ARR, NRR, Burn Multiple, Magic Number, and more—with worked examples and FAQs.
Browse all guides →Side-by-side comparisons
Compare related metrics
CPC vs CPM, CAC vs CPA, ARR vs MRR, ROAS vs ROI, ASP vs AOV, and other pairs teams mix up.
Browse comparisons →