Ecommerce Marketing Calculators
Online stores grow by improving traffic efficiency, conversion economics, and order value. This hub groups the calculators ecommerce marketers use to diagnose paid media and checkout performance.
Use AOV with ROAS and break-even ROAS to see whether ads clear margin. Optimize campaigns with CPA / CPC / CPM / CTR, then validate profitability with ROI. Plan spend and conversion paths with the budget and funnel tools.
Selling subscriptions or hybrid models? Also see the SaaS calculator hub and our ROAS vs ROI comparison.
AOV Calculator
Calculate the average amount customers spend per order to optimize pricing and promotions.
AOV = Total Revenue ÷ Number of Orders
ROAS Calculator
Measure how much revenue your advertising generates for every dollar spent.
ROAS = Revenue from Ads ÷ Ad Spend
Break-even ROAS
Determine the minimum ROAS required to break even after accounting for gross margin and other variable costs.
Break-even ROAS = 1 ÷ Gross Margin
CPA Calculator
Measure how much you spend for each conversion (lead, signup, or purchase) in a campaign or channel.
CPA = Total Ad Spend ÷ Conversions
CPC Calculator
Calculate cost per click (CPC) instantly: divide ad spend by clicks to see how much you pay for each visit from paid ads.
CPC = Total Ad Spend ÷ Clicks
CPM Calculator
Calculate CPM (cost per mille / cost per thousand impressions) with the standard formula: (Ad Spend ÷ Impressions) × 1,000.
CPM = (Total Ad Spend ÷ Impressions) × 1,000
CTR Calculator
Calculate click-through rate (CTR) as a percentage: divide clicks by impressions and multiply by 100.
CTR = (Clicks ÷ Impressions) × 100
ROI Calculator
Measure profitability of an investment as net profit divided by cost.
ROI = ((Revenue - Cost) ÷ Cost) × 100
Budget Planner
A free marketing budget calculator that reverse-engineers the spend you need to hit revenue targets from CAC and funnel metrics.
Budget = Target Customers × CAC
Funnel Planner
Model conversion rates at each funnel stage to forecast leads, opportunities, and closed revenue.
Customers = Traffic × Visit-to-Lead × Lead-to-Opp × Opp-to-Close
CAC Calculator
Measure how much you spend to acquire each new customer by dividing total acquisition spend by new customers acquired.
CAC = Total Acquisition Spend ÷ New Customers Acquired
LTV Calculator
Estimate the total revenue a customer generates over their relationship with your business.
LTV = (ARPU × Gross Margin) ÷ Churn Rate
Also browse all calculators, what is ROAS, and regional currency hubs.